Videos are actually excellent viral marketing and advertising tools. The truth is, videos get the best viral advertising tools. Prior to videos grew to become common place of the Internet, people depended upon computer animated gifs. Yes, this kind of tools were limited, however it was the only method in those days that allowed people to produce moving pictures. Familiar with the dancing baby?
The spread of its popularity could be related to the viral result at play. An online internet user discovered what was then a funny, unorthodox, and incredible animated gif. He talked about it to his online buddies which found the said animated gif really entertaining as well. These online friends mentioned it to their own online friends, and shortly enough, every Internet user in the entire world became familiar with the dancing baby.
These days, technology has permitted Internet users to distribute and access online videos. Rather than a moving baby, we get an inspiring video about life and the value of time, for example. Or we get a funny video from a home movie or from some inadvertent happenings from a TV show somewhere in the world.
These are the videos that spread quickly. They are viral in nature.
When used as a viral marketing tool, these videos will be able to carry a business message at such a rapid pace that other mediums will be put to shame.
Just imagine… what if that dancing baby animated gif carried a message that promoted your website? You’d be receiving thousands, if not millions, of visitors, to this very day, six years after the dancing baby animated gif was first developed.